1, Into the Digital Inkjet Field
The ComColorTM series has the same appearance as a typical digital printer, but it is unique in that it utilizes inkjet technology rather than the usual electrostatic printing method. Mr.Wu said, “Electrostatic and inkjet are two completely different technologies, and we chose inkjet technology not only because of our company background, technological advantages, and thorough understanding of inks, but also because of our focus on inkjet technology.
Some of the special advantages are that the ink does not need to be transferred to the substrate by ripening force and pressure, and we can control the amount of ink, so that the image can be more detailed, and more importantly, its printing speed is also very impressive.
2,Encompassing the black and white market with color
Mr.Wumentioned that there is a space in the market where people print color images in black and white in order to save costs. The most common ones are the worksheets for students, classroom notes, or meeting agendas that are often found in offices, etc. In addition to that, ComColor can print cardboards up to 400gsm in thickness, and can also print envelopes that are commonly found in the market, and can print addresses, company logos, and slogans in conjunction with variable data. In addition, ComColorM can also print envelopes, addresses, company logos and slogans with variable data. In addition, the company’s daily printing of invoices or other external documents, can also be changed to color output, which not only enhances the document’s beauty and attractiveness to the outside world can also greatly enhance the corporate image.
If you look closely at the printouts from the new generation of inkjet digital printers, you will clearly notice the difference between the two (electrostatic and inkjet), both in terms of color and resolution, compared to the electrostatic printouts. Mr.Wu admits that the RISO inkjet printer is aimed at the “disposable” printing market, which is in fact a potential printing market, and that the attractiveness of a black-and-white print is greatly increased when it is converted to color. As the slogan goes, “speed up your color communications”.
We hope to take advantage of the product’s strengths to enhance communication and expression with ComColor color, thus increasing the added value of this type of print.
3，Specializing in the high speed, low cost printing market
Controlling costs and improving efficiency are the industry’s primary concerns during the recession, and our position is to educate our customers on the importance of using the right equipment to produce relatively cost-effective prints”. As a simple example, we would not use expensive bait to catch an inexpensive fish. Similarly, why would we use high-cost equipment to produce one-off or non-retainable documents?
Mr.Wu said that they understand that the competition in the market is very fierce, and effective cost control and efficiency is the key to survive in the adverse market.